![]() ![]() Select the attributes used with the affinity filter.From the drop-down list, select one of the following affinity filters:įor more information, refer to Predominantly.įor more information, refer to Minimum of.įor more information, refer to Top users or Bottom users.Click User Affinity and select the event from the drop-down list.Navigate to MoEngage Dashboard > Segment on the sidebar.View the top 10% of users who read political news to recommend better articles for them on your appĪffinity Segments help you filter user traits, positive or negative, and use the data to send campaigns that are more likely to resonate with them.Find the bottom 20% of users who book hotels on a weekday, and send them discounts to incentivize weekend bookings.Filter users who book cab rides from your app between 10 AM to 12 PM at least 40% of the time, so you can send more coupons to them around that time period.View users who listen to Madonna’s albums more often than any others, so you can recommend a similar album.With Affinity Segments, you can analyze personality traits to understand your users better. This will help you optimize your campaigns by sending them messaging that addresses their needs. Affinity Segments allow you to choose and target your users based on their personalities, lifestyles, beliefs, and choices (as displayed within your app).
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |